Guide Car: TS

Showing posts with label TS. Show all posts

Monday, August 24, 2015

MG, Well, what can you say, they have tried with the new advert, shame it has not worked for the MG6.

TMW THOUGHTS -

I am not sure what MG UK are trying to achieve here with the new MG6, the car is not in the same class as the MG3, which they are pushing as the "fun" model of the range, and for them to then, re-hash the old MG3 advert and superimpose a few MG6 pictures on that, confuses the car.

The MG6 is not a fun car, not in the same vein as the MG3, so why are they trying to make it look like it is, perhaps they cant afford to produce a proper advert for the new MG6, so this effort will have to do, the way the MG3 is marketed looks like it is a toy car, with lots of bright colours and stickers, and a price to tempt the kids out of the Clio's and Fiesta's, why then tarnish the MG6 with this brush.

They want the car to be a fleet model, but who would want to be seen in this car, why the brand it's self market it this way, MG in the UK, still have not gotten it, go back to the old MG-Rover days, and look at the way they did the MG range of Zeds, that worked really really well, stop with the kiddy colour scheme, that's so last year, get with the modern gentleman, and advertise your products with class and panache, then you might sell a few more MG6 cars.

------------------------

The latest MG advert, launching the new MG6, will be popping up on TV screens across the country throughout May as part of the latest marketing campaign. The new commercial features the newest addition to the growing marque; the MG6, and incorporates the popular MG3.

The advert will appear on channels from tomorrow and will run until the end of May. The new MG6 offers market leading specification from only £13,995 on the road.

Those tuning into channels including ITV Central, Channel 4 Midlands, as well as a range of national satellite channels including GOLD, Film4, More4 and Dave, will find the new, vibrant advert appearing in the breaks of popular programmes.

Highlights this weekend include Britain’s Got Talent, Sunday Brunch and the revised 1970’s game show Celebrity Squares.

Throughout the rest of the month the advert will feature throughout the day appearing between programmes such as This Morning, Emmerdale, Coronation Street, Countdown, Deal or No Deal, Homes Under the Hammer, re-runs of Top Gear and Escape to the Country.

The new model, which launched earlier this month, is available in three trim levels, the S, TS and TL. Even for the base level, customers will find they are getting more for their money with heated seated, front LED daytime running lamps and an electronic parking brake. Prices start from £13,995 and go up to £17,995 for the top level TL.

UK SALES APRIL - MG MOTORS - The brand continues to grow, and it's great to see.

MG continues its sales success with latest figures revealing April 2015 as the best for April registrations since MG Motor UK was formed. Following the release of the new car registrations from the Society of Motor Manufacturers and Traders (SMMT), MG is pleased to see a 39 per cent increase on April 2014’s figures.

The British marque is also celebrating a 52 per cent increase from last year (year-to-date). MG’s registrations, from January until April, have pushed the manufacturer past the 1,000 mark which means in the first four months of 2015 MG has more than doubled the 2013 figure.

Matthew Cheyne, MG’s Head of Marketing, said: “With the release of the latest figures, it shows the continual growth and success of MG’s sales. These figures are increasing month by month, and this is all before the new MG6 has officially landed.

“As our dealer network grows and dealers sell more, we will continue to expand as a company and we are still pushing for at least 70 dealers by year end.

“With dealer demonstrators going out to our dealer network this week, we have high hopes that based on feedback, demands for test drives and deposits already paid; the new MG6 will bring the brand even more success.”

The iconic British MG brand can trace its history back to 1924 and is world famous for making stylish cars that are fun to drive and own and are sold at remarkably affordable prices. Modern MGs, which are designed, engineered and finally assembled in Longbridge, Birmingham, continue this long and rich MG tradition.

Two cars currently come off the Longbridge assembly lines: the MG6 and the MG3 with several models planned for the immediate and longer-term future.

The MG6 is a medium-sized fastback offering fantastic dynamic handling, high levels of interior comfort and a tremendously spacious cabin area with a cavernous boot. The MG6 won the 2014 Auto Express Driver Power Best Handling Award.

The MG3 is a new generation super-mini which brings fun and style to this sector of the market at very affordable prices. The 1.5-litre petrol-powered car can also be personalised, so owners have the option of giving their car their own style-statement.

MG was voted the third best manufacturer in the UK in the Auto Express Driver Power Awards in 2014. MG was the fastest growing brand in Britain in 2014 as shown by official figures issued by the Society of Motor Manufacturers and Traders. Currently MG has the fastest growing network of dealers in the UK as sales continue to surge.

MG Celebrates latest Auto Express awards and calls for more dealers to increase its UK presence.

MG Motor UK has done it again and found itself in the top five for best car manufacturer for the second year running. More than 61,000 motorists had their say on what they thought the best cars to own were in the Auto Express Driver Power Satisfaction Survey.

Last year MG celebrated scoring highly for road handling, practicality and seat comfort and this week is no exception.

Whilst MG is down a place in the makers’ chart, the overall score has been improved from other high scores, including running costs, ride quality and in-car technology; which nudged the marque closer to 90 per cent.

MG is also celebrating being one of only two brands in Auto Express’s rankings to rate inside the top half for every category. Only three of the scores were outside the top 10; which is an incredible achievement.

Auto Express said: “It’s hard to see how the company can improve, so the message is keep doing what it’s doing as owners can’t get enough of its cars.”

As MG Motor UK goes from strength to strength, it is calling for more prospective dealers to join the iconic brand and work closely with dealer partners.

Matthew Cheyne, Head of Marketing for MG, said: “We’re looking for more dealers to join us and become part of our growing brand. Any dealers that join us will benefit from the low start-up and running costs, as well as a close relationship throughout.

Often manufacturers can have complicated and demanding start-ups and very strict franchise requirements, but we aim to make the process easy and stress free for those that join us. We believe in partnerships with our franchises and listen to what they have to say.

“We couldn't be happier that our customers are placing us so highly, and ahead of many luxury and premium rivals. By becoming part of the MG franchise, you are joining a reputable brand that is fully supported and loved by the public.”