Guide Car: sales

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Monday, August 24, 2015

AUDI sees growth in every market except Russia, but still manages to see significant growth in April

Around 152,850 deliveries worldwide in the month – up 2.5 percent
Sales chief Luca de Meo: “New all-time highs despite upcoming model changes”
Sales in the Americas grew by 12.7 percent

After the best first quarter in the company’s history, Audi also sold more cars in April: around 152,850 deliveries exceeded prior-year sales in April by 2.5 percent. Demand again increased in all regions of the world compared with the same month of the preceding year.

AUDI AG’s business developed positively especially on the American continent: deliveries to customers climbed by 12.7 percent. From January to April, global unit sales of the company thus grew by 5.2 percent to around 591,050 premium automobiles.

“Audi remains on course and posted a solid sales performance in April. Despite the upcoming generation changes in key model families and sales markets we have surpassed the record figures of the previous year,” says Luca de Meo, Board Member for Sales and Marketing at AUDI AG. “In the coming months we intend to continue growing worldwide.”

In the U.S., Audi sales in the past month grew by 7.5 percent to 16,827 units. In particular, the brand’s SUVs were in high demand among U.S. customers: altogether, sales of the Q models increased by 35.6 percent to 6,447 units.

Across all models, deliveries by Audi of America have increased since the beginning of the year by 11.9 percent to 56,925 units, marking significantly faster growth than the U.S. market as a whole. Double‑digit growth for the month of April was reported in the region by Canada (up 36.6% to 3,219 cars) and Brazil (up 67.5% to 1,856 cars).

In Europe, Audi concluded the past month slightly above the figures for April 2014 and delivered around 71,750 cars to customers, 0.9 percent more than a year ago. Key Western European markets such as Italy (up 22.4% to 5,225 cars), Spain (up 15.8% to 4,100 cars) and Sweden (up 21.1% to 1,879 cars) led the monthly balance sheet as growth drivers.

The Western European region reported a sales increase of 3.1 percent to around 67,300 cars for April. Cumulatively, Audi unit sales in this region amounted to around 262,550 cars, an increase of 4.6 percent. The brand’s full‑size category models in particular are experiencing significantly increasing demand in the Western European markets.

Sales of the updated Audi A6 already available there have risen by 15.8 percent since January to around 32,250 cars delivered. Also the new Audi Q7 is drawing strong customer interest for the brand’s top segment: advanced orders for the full‑size SUV are already on a high level, ahead of its market introduction. The model will premiere at dealer showrooms in first markets from mid‑year on and will start to be handed over to customers at that time.

In Russia, the negative market trend continued also for Audi in April: since the beginning of 2015, local sales have declined by one‑third (down 31% to 8,248 cars). By contrast, the brand with the four rings has enjoyed strong momentum in Turkey; the A3 Sedan in particular has attracted customers to the dealerships. 6,829 additional Turkish Audi drivers represent an increase of 47.7 percent during the first four months of the year; growth for April even amounted to 54.8 percent.

In the Chinese market, Audi sold 178,612 cars so far this year, 5.2 percent more than in the same period of 2014. In April, 45,296 sales were at the high level of the prior‑year month. In Spring 2014, Audi introduced the new A3 Sportback and the A3 Sedan as an additional member of the model family to Chinese dealerships and thereby significantly strengthened its position in the strategically important segment of premium compact cars. With the A3 and the Q3, Audi is also the leading premium manufacturer in the compact segment in China.

Audi is already selling more premium compact cars in China than in any other market, even though the share of compact cars in the Chinese market as a whole is still low compared to the international level.

Sales for AUDI AG	In April			Cumulative
	2015	2014	Change from 2014	2015	2014	Change from 2014
World	152,850	149,046	+2.5%	591,050	561,894	+5.2%
Europe	71,750	71,152	+0.9%	279,000	271,505	+2.8%
-Germany	25,663	25,503	+0.6%	98,871	91,961	+7.5%
-UK	13,126	12,630	+3.9%	58,907	56,301	+4.6%
-France	5,712	5,691	+0.4%	20,321	20,272	+0.2%
-Italy	5,225	4,270	+22.4%	17,821	16,807	+6.0%
-Spain	4,100	3,541	+15.8%	16,422	15,060	+9.0%
-Russia	2,116	3,660	-42.2%	8,248	11,946	-31.0%
USA	16,827	15,653	+7.5%	56,925	50,881	+11.9%
Mexico	957	951	+0.6%	4,152	4,026	+3.1%
Brazil	1,856	1,108	+67.5%	5,870	4,223	+39.0%
China (incl. Hong Kong)	45,296	45,216	+0.2%	178,612	169,736	+5.2%

USA SALES APRIL - MAZDA - The rejuvenated brand has it's best April for 20 years.

Mazda North American Operations (MNAO) today reported April U.S. sales of 24,123 vehicles, representing an increase of 7.5 percent versus last year. Through April, Mazda has sold 102,167 vehicles year-to-date.

Key April 2015 sales notes:

Setting a 20-year record, Mazda tallied 24,123 vehicles sold for April 2015 and year-over-year sales up 7.5 percent.
Mazda6 sales for April 2015 are up 30.9 percent YOY, establishing the best April for Mazda6 since 2006 with 4,995 vehicles sold.
Mazda CX-5 continues to be a favorite and set a record for its best April ever with 8,960 vehicles sold, representing an increase of 31.1 percent YOY.
Mazda's outstanding sixth-generation vehicles (Mazda3, Mazda6, CX-5) have combined YTD sales up 9.2 percent and for the month of April are up 14.2 percent YOY.
As sixth-generation vehicle sales grow so does SKYACTIV^®TECHNOLOGY. Mazda's no-compromise solution to driving performance and fuel efficiency has proven to be an affordable and beneficial solution for consumers. In April 2015, 91.0 percent of Mazdas sold were equipped with SKYACTIV TECHNOLOGY. Sales are up 14.0 percent YOY.
Mazda reported Certified Pre-Owned (CPO) April sales of 3,403 vehicles, up 3.0 percent YOY.

Mazda Motor de Mexico (MMdM) reported April sales of 4,288 vehicles, up 62.0 percent versus last year, making it the best April in MMdM history and the 27^th consecutive month of YOY growth. Year-to-date sales for MMdM are up 56.0 percent with 16,809 vehicles sold.

Mazda North American Operations is headquartered in Irvine, Calif., and oversees the sales, marketing, parts and customer service support of Mazda vehicles in the United States and Mexico through more than 700 dealers. Operations in Mexico are managed by Mazda Motor de Mexico in Mexico City.

	Month-To-Date				Year-To-Date

	April	April	%	% MTD	April	April	%	% YTD
	2015	2014	Change	DSR	2015	2014	Change	DSR

Mazda2	21	752	(97.2)%	(97.2)%	249	4,560	(94.5)%	(94.6)%
Mazda3	8,006	8,586	(6.8)%	(6.8)%	35,310	32,642	8.2%	7.1%
Mazda5	436	664	(34.3)%	(34.3)%	4,439	5,652	(21.5)%	(22.2)%
Mazda6	4,995	3,817	30.9%	30.9%	21,395	16,664	28.4%	27.1%
MX-5 Miata	384	465	(17.4)%	(17.4)%	1,765	1,721	2.6%	1.6%
CX-5	8,960	6,835	31.1%	31.1%	33,253	33,041	0.6%	(0.3)%
CX-7	-	1	(100.0)%	(100.0)%	-	1	(100.0)%	(100.0)%
CX-9	1,321	1,314	0.5%	0.5%	5,756	6,210	(7.3)%	(8.2)%

Total Vehicles

CARS	13,842	14,284	(3.1)%	(3.1)%	63,158	61,239	3.1%	2.1%
TRUCKS	10,281	8,150	26.1%	26.1%	39,009	39,252	(0.6)%	(1.6)%

TOTAL	24,123	22,434	7.5%	7.5%	102,167	100,491	1.7%	0.7%


MEMO:

IMPORT CAR	13,842	14,291	(3.1)%		63,155	61,238	3.1%
IMPORT TRUCK	10,281	8,150	26.1%		39,009	39,252	(0.6)%
IMPORT TOTAL	24,123	22,441	7.5%		102,164	100,490	1.7%

DOMESTIC CAR	-	(7)	(100.0)%		3	1	200.0%
DOMESTIC TRUCK	-	-	N/A		-	-	N/A
DOMESTIC TOTALS	-	(7)	(100.0)%		3	1	200.0%
Selling Days	26	26			103	102


Mazda6-Gas (14+MY)	4,995	3,824			21392	16663
Mazda6-SDN (Pre 14MY)	0	-7			3	1