Guide Car: Rolls-Royce Motor Cars

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Monday, August 24, 2015

Rolls ROyce nears final build of it's new Technology and Logistics Centre.

Rolls-Royce Motor Cars confirmed today that construction of the company’s new Technology and Logistics Centre at Bognor Regis, close to the Home of Rolls-Royce at Goodwood, West Sussex, is well underway and on track for a successful launch in early 2016. In celebration, a new Rolls-Royce Wraith drove onto the construction site, marking the first time that one of the super-luxury manufacturer’s motor cars has been present at the new facility.

The Technology and Logistics Centre is located on the Oldlands Farm Business Park on the northern edge of Bognor Regis, eight miles from Rolls-Royce Motor Cars.

The new 30,000m² facility will provide logistics support to the company’s manufacturing plant and head office at Goodwood, West Sussex for current and future models, and consolidate three current operations: an inbound warehouse for production parts, a distribution centre - including an inbound body store and finished car store - and a workshop.

Described by commentators as ‘Putting the Regis back into Bognor Regis’ at the time of the announcement, the Rolls-Royce Technology and Logistics Centre site has been identified by Arun District Council as part of its ‘Enterprise Bognor Regis’ initiative.

The area is being developed as a new premier business location in West Sussex, reserved for mixed office, industrial and supporting development to deliver a new generation of buildings in a high quality environment to sustain both newly established and growing businesses. Rolls-Royce is the first major business to take advantage of the initiative.

Torsten Müller-Ötvös, Chief Executive Officer, said, “The construction of our Technology and Logistics Centre is well underway and on track. This considerable investment reflects the ongoing success of our business and demonstrates our full commitment to building our future here in West Sussex.”

He continued, “Rolls-Royce Motor Cars makes a significant positive impact on the local economy and our business is a British luxury manufacturing success.”

Rolls-Royce Motor Cars has recently announced that the Company will produce a new drophead tourer in 2016, and confirmed development of a high-bodied car, with an all-new aluminium architecture that can cross any terrain.

Further updates on the construction of the Rolls-Royce Motor Cars Technology and Logistics Centre will be published later this year.

Rolls-Royce Motor cars unveils "Wraith - Inspired By Fashion"

Rolls-Royce Motor Cars and the world of Haute Couture have long been bound by a common philosophy – to take the very finest materials and craft them into the most exquisite and desirable luxury goods, appointed to the customer’s exact specifications. In this spirit, Rolls-Royce Motor Cars is delighted to unveil ‘Wraith – Inspired by Fashion’.

Fittingly, the marque’s first showroom in Conduit Street, Mayfair was founded a short step from London’s famous centre of tailoring excellence, Savile Row. Here, Sir Henry Royce and his partner The Honourable Charles Rolls echoed the offerings of their illustrious neighbours by providing London’s most stylish denizens with the automotive equivalent of the finest cloths; a perfectly engineered Rolls-Royce chassis and running gear.

The customer would then call upon their preferred coachbuilder, who would furnish the car with personal touches and accoutrements specified perfectly to their requirements.

A century later, a bold new generation of customers continue to share the same appetite for commissioning expressions of their taste and lifestyle. ‘Wraith – Inspired by Fashion’ provides a modern take on this grand tradition. Akin to commissioning a fine suit or elegant piece of couture, the journey of creating a highly Bespoke Rolls-Royce motor car begins at the marque’s equivalent of the tailor’s atelier, the Bespoke Design Studio at the Home of Rolls-Royce in Goodwood, England.

Here, the Designers honed the aesthetic theme of the car, drawing inspiration from colour palettes, materials and techniques used in the world of high fashion. The result is an extraordinary interpretation of Wraith’s characteristic blend of power, style and drama.

Giles Taylor, Director of Design for Rolls-Royce Motor Cars, commented, “This iteration of Wraith provides a canvas for materials and finishes most commonly associated with the world of fashion. Inspiration was sourced from international catwalks and Bespoke Tailors, resulting in an aesthetically stunning and sartorially on-point motor car.”

‘Wraith – Inspired by Fashion’ two-tone exterior colour scheme of Andalucian White and Arctic White offers a neutral setting for a choice of accent colours, namely Jasmine, Tailored Purple or Mugello Red. Wraith’s signature shoulder-line is accentuated deftly with the addition of a hand-applied feature-line in the chosen highlight colour, alluding to the divergent interior of the motor car.

Like the finest Bespoke garments, beauty is found in the subtlest details. On opening Wraith’s coach-doors you will find a contemporary impression of the car’s classic Arctic White and Black interior colour scheme. Beyond the traditional placement of embroidered headrests, seat stitching and piping, the accent colour has found an elegant new application via a striking two-tone composition steering wheel.

A seamless stitch, a highly complex craft technique from the world of fine tailoring, was mastered and applied to the wheel by the craftspeople in the Leather Shop at the Home of Rolls-Royce.

The very finest garments are crafted exclusively from the most luxurious materials – with tactility, comfort and quality as important an attribute as the aesthetic of the piece itself. The Bespoke design team took inspiration from this approach in appointing the car’s front and rear door pockets with fine silks, adorned with an abstract representation of the Spirit of Ecstasy with each emblem set precisely at fifty-five degrees to complement the lines of the door.

The remarkable craftsmanship and attention-to-detail employed in the creation of any Rolls-Royce is evident in the exquisite application of wood to the dashboard, with the lacquering process for ‘Wraith – Inspired by Fashion’ alone taking nine days to painstakingly complete. This is completed elegantly with the integration of a Bespoke Clock, set as a piece of jewellery, styled exclusively to emit a pearl effect, reminiscent of silk fabrics.

The contemporary fashion theme is completed with the integration of welting, a specialist technique most commonly associated with Bespoke tailoring. Presented as a colourful silk strip, the welting stylishly frames Wraith’s signature leather door-panel.

To mark the occasion of the creation of this timeless Wraith, the motor car took part in a landmark shoot on the production line at the Home of Rolls-Royce in the South of England. The luxurious materials and distinctive features presented in the motor car were accentuated by fashion models, set against a backdrop of the hand-made motor cars.

The global debut of ‘Wraith – Inspired by Fashion’ is available to view via PERISCOPE^©, the new live-streaming App of Twitter^©. Followers of @RollsRoyceCars on Twitter can download the App from the iTunes App Store and follow the authenticated @RollsRoyceCars feed. The unveiling, which will take place at New York’s PRATT Institute as part of the PRATT Presents Women of Influence in the Business of Style event can be viewed live on 8 May at 4.15pm EDT (9.15pm BST, 10.15pm CET).

The remarkable success of Wraith in attracting a new generation of successful entrepreneurs to the marque has been underpinned by a surge in demand for Bespoke personalisation – a remarkable 95% of all Wraith motor cars left the Home of Rolls-Royce with an element of Bespoke design last year, giving bold expression to the notion that Bespoke is Rolls-Royce.