Guide Car

Mazda Philippines is pulling out all the stops to bring back the fun in driving and they’re using the Manila International Auto Show (MIAS) as their venue. The Japanese brand, best known for ‘zoom-zoom’, ‘KODO’, and of course, ‘Skyactiv’ will have the biggest footprint among exhibitors at the World Trade Center, measuring at 1,000 square-meters. And it won’t just be the case of making things roomy for show goers. Mazda says they will bring in 13 all-new or improved models at the show. Yes, you read that right. Thirteen all-new or improved models for 2015.
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Photos by Ulysses Ang

The Mazda3—take a minute and just look at it. Now, wipe that drool off your face. This is the compact car that defied the norm, the one that actually shouted back and said: “The compact car market isn’t dead.” Where other brands began focusing on crossovers and SUVs, this one acted as the great foil. It connected with buyers and pundits alike and once again rekindled the love affair with the compact car. It’s been the single biggest success story for Mazda Philippines and the one that showed everyone that a great product backed up with aggressive pricing results in countless happy owners. But as cutting-edge and fully-featured as the Mazda3 is, buyers naturally wanted more. They wanted more style. They wanted even more features. In short, they wanted the definitive Mazda3. And here it is: the Mazda3 Speed.
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Photos by Ulysses Ang

Countless driving events have been done, each touting a specific aspect of a new car. However, none has emphasized the beauty of its design. Though certain makes and models could pioneer such an activity, none could be a more fitting subject as Mazda’s current line-up. Imbued with KODO – The Soul of Motion, the CX-5, Mazda6, and Mazda3 all share the sculpted look that evokes a sense of movement. It’s a visual representation of beauty and tension that’s seen in the split-second a predator pounces on its prey. In that frozen moment, it’s expressive, emotional, and strong—traits that tie in perfectly with Mazda’s heritage.
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