7 Things You Can't Miss Inside the New Ranger
Editor's Note: click here for the full launch story.
The Ford Ranger re-wrote the pickup truck rules when it made its debut three years ago. Riding on the Blue Oval’s four brand pillars: Quality, Green, Safe, and Smart, it mixes the best attributes of a passenger car with those of a dependable workhorse. Almost overnight, it transformed the pickup into more than something used by utility men and contractors. It made pickups cool.
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