Monday, August 24, 2015
USA - One off "King James" Edition Kia K900 to be auctioned for the LeBron James Family Foundation.
Kia’s Luxury Ambassador and Star of the Fit for a King™ Campaign Auctions Customized K900 at Charitybuzz.com Beginning Today
- Custom Pearl Red Metallic K900 has been driven by LeBron James and displayed inside Madison Square for the NBA All-Star Game in New York City
- Celebrity Auto Group lowered the ride height of Kia’s award-winning flagship and added 22” Custom Monoblock Wheels and Pirelli® Tires, Alcantara suede headliner, customized Lexicon® Logic 7® audio system, King James logos inside and out, and more
Kia Motors and its Luxury Ambassador, LeBron James, have teamed up with Charitybuzz to auction his customized Kia K900 sedan, with proceeds benefitting the LeBron James Family Foundation.
Working with Celebrity Auto Group, the philanthropist and star of Kia’s Fit for a King™ ad campaign personalized the one-of-a-kind K900 that is now available for fans to bid on at Charitybuzz.com through 3 p.m. ET on May 7, 2015.
“I’m excited to share this custom car with the winning bidder and even more proud that all of the proceeds are going to help my Foundation continue its amazing work,” said LeBron James. "All of the proceeds raised will help us keep kids in school and give them an education that is extremely important for their futures.”
First unveiled at the 2015 NBA All-Star game at Madison Square Garden, the King James Edition K900 also made auto show appearances in Cleveland and New York in April. Select customization elements include Alcantara Suede interior and headliner, color-matched diamond contrast stitching throughout, Llumar®Ceramic window tint, customized Lexicon® Logic 7® audio system, personalized King James Limited Edition Plaque #01 and LBJ icons in the headrests.
“The K900 challenges everything people think they know about Kia, and the King James Edition takes on a new personality by showcasing LeBron James’ unique style,” said Tim Chaney, vice president of marketing communications, Kia Motors America. “We are proud that LeBron chose to drive a Kia, and to provide fans the opportunity to bid on the K900 and have the proceeds go to the LeBron James Family Foundation.”
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