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UPDATED: Upping the Game: Honda Launches Mobilio for Philippines (w/ Specs)

UPDATE 2: Read our First Drive here (5/5).

UPDATE 1: Photos from the launch proper, more interior shots, and the spec sheet (5/1).

For a carmaker, a product’s importance falls in one of two categories: a halo model or a sales leader. And though everyone dreams of having the new NSX, Honda knows quite well that’s not going to sell in critical numbers here in the country or even globally. On the other hand, you have the all-new Mobilio, Honda’s first crack at the lucrative but highly competitive Asian Utility Vehicle (AUV) market. Single-handedly, it’s poised to be their make-or-break model. And by sticking true to the company’s philosophy of being engineering-centered, it looks like it’s going to be a winner.
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