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Battle Hardened Warrior: Off-Roading with the Isuzu D-Max

Photos by Ulysses Ang

The local pickup truck segment is tightening and the one that’s starting to feel the pinch is long-time leader, Isuzu. For years, the D-Max has enjoyed brisk sales, but the increased competition from within the segment has caused its sales to plateau in recent months. Knowing quite well its importance to its line-up, the D-Max had to learn to sing a different tune from the “dependable workhorse” formula it has known from Day One. Earlier this year, Isuzu has done just that. They introduced the 2015 version of the D-Max, a timely upgrade that the company hopes will lure weekend warriors and lifestyle-oriented buyers to join the long list of satisfied Isuzu customers.
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